So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
Product Description
“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.” –JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX “When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right thing… More >>
So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
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What a book. Just wonderful. I’ve been reading books on business plans and books related to business plans on and off over the past couple of years. I have found a number of adequate books on business plans, but this book (and “The Business Rules” ISBN: 1599180618) both do a pretty good job explaining what you need to know in order to write a great business plan.
Neither book tells you how to write a business plan. However, they are great books to help you polish up the business plan you have already written. If you are interested in preparing a great business plan, or in need of some strategic planning regarding a business plan you have already written, then I highly recommend you get a copy of either or both books and study them.
Included in this book is great content related to what the author claims to be 124 Business Lessons spread over 10 chapters as follows:
0. Introduction
1. Can you be a successful entrepreneur? (15 lessons)
2. Basic rules of business success (8 lessons)
3. What is a good business opportunity? (10 lessons)
4. How do you choose the right business customers? (9 lessons)
5. How do you design your product or service? (14 lessons)
6. What is the right price for your product or service? (9 lessons)
7. How can you overcome customer inertia? (9 lessons)
8. How to manage your business (22 lessons)
9. How do you find and keep good employees? (15 lessons)
10. How do you manage growth? (13 lessons)
11. Conclusion
As you read this book with your business plan in mind I guarantee you will think of many things you have left out of your business plan that should have been included. I also guarantee that you will think of things that you have included in your business plan that should be changed. This book is a goldmine of information you need in order to tweek your business plan so your business will be as successful as possible. And if your business cannot be successful, then this book will have helped you figure that out, too.
The conclusion to the book is basically just a summary of the 124 lessons learned. And it also summarizes “55 Business Rules” the author plants throughout the book that provide great wisdom.
I would have liked the book better if it had included a chapter, some lessons, and business rules regarding marketing. The book is totally lacking when it comes to that subject. But what the book does cover it covers well. 5 stars!
Rating: 5 / 5
If you are thinking about starting your first business, you are already counting the money you will make. Do yourself a favor and read this book before you make the leap. It will save you a lot of heartburn and after you have started.
Being a large business owner and the owner of a new startup company, I can tell you from personal first-hand experience every word in this book should be taken to heart. Be brave and go for it, but know the pitfalls that most people fall into after they have started their business.
One example from the book is that people who are ready to start their own business are counting the money they are already going to make. I have been there and done that. It was nice to see a book that will ground you so you don’t make the mistake of succumbing to the negatives that outlook can have.
Read the book! Be successful! Make lots of money and do it wisely!
Rating: 5 / 5
Wonderful, great talking points. I love the way it was organized and how frank it was. Hurry and get this book while it is still free!!
Rating: 5 / 5
In this timely and important entrepreneurship primer, Ed Hess and Charles Goetz “walk the talk” by delivering simple, sound, common-sense advice and counsel for aspiring business owners. Don’t expect fancy charts, esoteric consultant-speak or silver-bullet algorithms here — instead you’ll get plenty of straight-talk and smart, practical and applicable advice from two successful entrepreneurs who’ve been there and back and now want to share their insights and passion. After reading “So You Want To Start a Business?” I was tempted to buy a few hundred copies and send to Washington to help with the bailout turnarounds. A great book and a powerful tool for what will certainly be a surge in American entrepreneurial spirit in the coming years. Well done.
Steve Soltis, Director of Executive Communications, The Coca-Cola Company
Rating: 5 / 5
Have not finished yet but so far it is better than many business books I’ve read. Would recommend.
Rating: 5 / 5